When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search
2021-11-25
SaaS Website Mistakes: 6 Dire You’re Still Making Design | Strategy Share: There are a number of challenges SaaS companies face when it comes to marketing and growth. Challenges such as customer retention, standing out in a crowded industry, and convincing
2021-11-23
There are two things that every entrepreneur wishes for: More time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming. We desire more money
2021-11-22
Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. More than a quarter of US internet users will block ads this year, eMarketer
2021-11-19
The Facebook Effect: Marketing Will Never Be the Same By Samantha Porter Not too terribly long ago, marketing was a nearly unilateral discipline: corporate executives targeted customers through television, print, and direct-mail ads, and then sought to
2021-11-19
2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply,
2021-11-19
5 Tips for Social Media Metrics Article written by Lucy Spooner Social media metrics can seem a bit overwhelming; there are so many things you can measure that you might not know where to begin. What’s important to understand is what you’re hoping to get
2021-11-19
Mobile Trends in 2017 and Beyond #semrushchat ... Wow-Score collecting now The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. 56
2021-11-16
Storytelling in marketing has a big variety of forms. This multiformity complicates the definition of what brand storytelling is and how it works. Basically, it is an umbrella term for every brand's media practice that is featured as a story. Sequenced ads,
2021-11-16
