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'It Will Never Work,' They Said -- But It Did

'It Will Never Work,' They Said -- But It Did

Masters of Scale 'It Will Never Work,' They Said -- But It Did Naysayers shouldn't stop you from forging ahead, especially if you have the the willpower as well as the research to prove them wrong. Image credit: Thomas Barwick | Getty

3 Effective Steps To Create The Perfect Content Marketing Calendar

3 Effective Steps To Create The Perfect Content Marketing Calendar

Digital Insight for Business Marketing 3 Effective Steps To Create The Perfect Content Marketing Calendar Posted by Nicholas Dimitriadis on May 18, 2017 8:56:00 AM Tweet As SMB owners, you are well aware of the importance of posting high quality, well

How to Humanize Your Content - 5 Lessons from Top Brands

How to Humanize Your Content - 5 Lessons from Top Brands

No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people. sAnd people don’t buy products or services from businesses, they buy them from people. Some of the most successful companies are

The effect of Moore's Law on behavioral marketing

The effect of Moore's Law on behavioral marketing

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. In 2003, I wrote my first analytics package. I had the same problem all marketers had: I could do almost anything with digital marketing. I could easily create

25 Google Analytics Admin Settings Explained

25 Google Analytics Admin Settings Explained

Share Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners. To get

TCC Podcast 33: Ry Schwartz | The Copywriter Club

TCC Podcast 33: Ry Schwartz | The Copywriter Club

Our first guest to make an encore appearance on the club podcast is Canadian copywriter, Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about: • the new “product” Ry is launching soon with his girlfriend • using

How to Start a Successful Ambassador Program for Your Business

How to Start a Successful Ambassador Program for Your Business

You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness,

How Often Should You Send Marketing Emails?

How Often Should You Send Marketing Emails?

How Often Should You Send Marketing Emails? There's no magic number. Find your sweet spot. Image credit: kieferpix | Getty Images ---Shares May 17, 2017 Timing is of huge importance when it comes to email marketing. With click-through rates

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup New top-level domains are going to be the digital real estate of the future. How Former NFL Star Terrell Owens Started His Fashion Company ---Shares I remember back in 1994 when a friend asked if I'd