Jon MacDonald is an Entrepreneurs' Organization (EO) member in Portland and founder of The Good, conversion rate experts who deliver increased revenues, customers and leads. We asked him to share his perspective on data-driven marketing techniques. Here's
2022-03-06
If you’re reading this, you probably already know the importance of publishing relevant, relatable and timely content. You know it helps draw visitors to your website, you know it helps convert random visitors into potential clients, and you know that it
2022-03-03
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the
2022-03-03
There are currently over 966 million websites in the world today. So basically, if you're doing any sort of online selling, you've noticed how stupidly competitive and extremely cut-throat it is when it comes to marketing. As an online business owner, are
2022-03-03
Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two
2022-02-27
Have you ever heard of a ship’s captain sailing the high seas without a map or high-tech instruments to navigate? Does a pilot fly an aircraft without analyzing vital statistics, such as flight speed, altitude, longitude and latitude? This analogy also
2022-02-24
Suzi is the face behind Gurl Gone Green, a clean living, clean eating, and clean beauty blog. Suzi was one of my very first Instagram friends, so I feel like we’ve been on our Instagram journey together, even though we are in different niches. It was fun to
2022-02-24
Do you want more Facebook Reviews? If so (and I hope so) then listen up. In this post, I’ll share how to get more Facebook Reviews without asking for them (especially if you are a location based business) I’ll also share a bunch of ways you can ask
2022-02-24
7 Factors That Could Make a Lower Salary a Better Deal Fixating on the largest possible paycheck can blind us to other important considerations. Image credit: gregory_lee | Getty Images ---Shares May 19, 2017 Money is often on our minds --
2022-02-21
