As a marketer, you probably know that email is one of the most effective communication channels available to you today. However, the success of your email marketing efforts largely depends on the size and quality of your email list. So how do you build a
2022-11-03
Twitter Facebook LinkedIn Digital marketing agencies offer a plethora of services to their clients including website development, logo design, social media marketing, and a variety of other valuable services. But many of these services tend to be
2022-11-02
Ex-Googler Matt McGowanis president ofAdestra, a leading martech company boasting double digit growth for more than a decade. McGowan believes that email as a martech solution has been often overlooked for many reasons, none of which have anything to do with
2022-10-30
Do you run events for your business? Regardless of whether it’s a launch event, networking event or a conference, the effectiveness of your event is directly related to the number of attendees you get through the door. And there’s no better way to reach
2022-10-30
Looking to accelerate sales? Attract an army of new brand advocates? Build more personalized experiences that help your customers feel more connected? Create communities around your brand? More than likely, you have a long list of marketing goals and
2022-10-27
Almost all B2B marketers use marketing automation to drive their email programs. But that’s not a good thing. The trouble is that “some companies fall into the trap of thinking that triggered email marketing is marketing automation,” says a study by
2022-10-26
While we all know and acknowledge that emotions impact how people make decisions, it continues to be underplayed in marketing efforts that positive emotions play a powerfully beneficial role in engaging customers. Connecting on a positive emotional level is
2022-10-21
Over the years, broadcast media like television and radio have made mass communication the norm. From nationwide advertisements to recurring commercials, marketers adopted a universal approach when it came to reaching out to their customers. Yet in today’s
2022-10-21
Because email marketers are under resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to "best practices" as silver bullets that will fix their problems or keep them on the right side the law Coupled
2022-10-20
