If you’re in marketing, chances are you’ve heard aboutA/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can
2023-02-16
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and
2022-12-15
So once the email team shows management that email is driving vastly more sales than for which it gets credit, what should they do with that information? In parts one and two of this series, we covered how last-click attribution fails to give email proper
2022-12-15
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most
2022-12-10
Register now >> Overview Are you looking to take your email marketing to the next level? Are you focused on providing a more personalised experience to your prospects and customers? Are you wanting to increase conversions and implement lifecycle marketing?
2022-12-10
Email marketing is on everyone’s lips these days, isn’t it? There’s so much talk about its benefits for nurturing leads, converting users, and onboarding clients… And it’s all great stuff. It’s just… Did you notice how little advice out
2022-12-10
When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and
2022-12-10
Posted by Scott Cohen On March 14, 2011 in story time I 0 Comments People’s accents are a funny thing. When you talk to someone from a different part of the world, you notice their accent immediately. Some accents are hard to understand, and some are just
2022-11-29
As a marketer, you already know that personalization can lead to big wins in email marketing. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Even
2022-11-29
