As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and
2019-06-15
On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed from staying on top of their email
2019-06-14
GDPRis big, complicated, and, if I’m honest, a bit intimidating. As the director of digital marketing at Return Path, I oversee a lot of areas impacted by these new regulations. It’s my job to get up to speed on what GDPR means, understand how it impacts
2019-06-14
You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a
2019-06-14
Marketing for start-ups doesn’t come with a route map. Getting from A to Z can be a long and arduous journey, especially when budgets are limited. As with all journeys, you need a starting point (a product or a service) and a destination (a target against
2019-06-12
As a business owner, you’ve no doubt heard all the commotion surrounding content marketing and using social media platforms to engage and interact with your customers or target audience. Despite changing trends and technological advances, email marketing
2019-06-11
For some small businesses and organizations, building a library of video content on YouTube sounds like a daunting task. But you shouldn’t let your initial nervousness get in the way of giving this powerful channel a try. The most important thing you’ll
2019-06-11
It’s the boring things that matter most. Broccoli isn’t appealing, yet it gives you that much-needed calcium and fiber. Squats seem mundane and repetitive on leg day, but you’ll gain strength. This principle holds true in email marketing, too. While
2019-06-10
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on B2B
2019-06-09
