Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) For starters, there is (at
2023-03-04
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated the trend toward self-enabled modern digital commerce. Manufacturers without a
2023-03-04
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers on the hunt for a good bargain to offset the rising costs for necessities like food
2023-03-04
In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup founders like to describe their businesses as “the Uber of [insert industry
2023-03-03
So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital Commerce 360 Top 100. Based on my experiences, I decided to focus on how
2023-03-03
Black Friday Cyber Monday (BFCM) is almost here, and it’s time to start monitoring, tracking, and analyzing your performance as you crush your goals this season. Measuring performance allows you to get a clear picture of how you fared compared to last year
2023-03-02
The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended family, they are returning to some old spending behaviors. But with new dynamics —
2023-02-26
Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for nothing. But did you know that you can (and should) use a year-round marketing
2023-02-26
Online shoppers hunting for televisions from the British retailer Argos this week will be inundated with Black Friday offers. Yet among the hundreds of options, an ultra high definition model from Toshiba stands out. That is because the Japanese electronics
2023-02-19
