“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family responsibilities, struggles and challenges. Oftentimes, we feel tired and no
2023-03-27
No lead magnet to promote. Just...knowledge. Allow me to introduce you to Professor Laura Bandy . Laura is currently a member of the English faculty at Spoon River College where she teaches creative writing, composition, and literature courses. She received
2023-03-21
Image Restaurants benefitted from increased spending in February as consumers focused on experiences. U.S. retail sales (excluding automotive) were up 6.9% year-over-year in February, according to Mastercard SpendingPulse, which measures in-store and online
2023-03-21
Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption by Taylor Holiday For over a decade, I’ve launched, led, and lived within multiple ecommerce businesses. The last year has been the most challenging we’ve ever
2023-03-17
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) For starters, there is (at
2023-03-04
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated the trend toward self-enabled modern digital commerce. Manufacturers without a
2023-03-04
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers on the hunt for a good bargain to offset the rising costs for necessities like food
2023-03-04
In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup founders like to describe their businesses as “the Uber of [insert industry
2023-03-03
So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital Commerce 360 Top 100. Based on my experiences, I decided to focus on how
2023-03-03
