November 7, 2022 AI Content is not the SEO threat they want you to think it is Despite Google's policies around AI Content, using the tech correctly does not necessarily impact your visibility and search traffic negatively. Mike King In 2018 I made a
2023-05-22
Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report, which notes that “Over the long term, the ecommerce market has
2023-05-04
The dot-com bubble may have burst at the dawn of the 21st century, yet venture capitalists and elite university MBAs soon came back for more, ushering in two decades of disruption of legacy retailers and a landscape dominated by brick-and-mortar stores. By
2023-05-04
Type any random product into Amazon’s search bar and look closely at the results. If you don’t scroll, every listing in front of you will most likely be an ad, signaled by a small label with the word “Sponsored.” And it’s just the beginning. While
2023-05-04
Bio Follow This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true
2023-04-29
BBC News Amazon: Robots spread but 'we still need humans' Published Image source, Amazon Image caption, Amazon's latest robot, the Sparrow, can pick up items before they are packed in a box Amazon is ramping up the use of robots as sales growth slows and it
2023-04-28
Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for
2023-04-28
To put some context on the 2022 holiday season, I’m going to suggest some concepts that have been percolating in my mind. Rather than focus strictly on the numbers, I’m going to lean in more on intuition and sentiment. I’ve gathered input from my
2023-04-23
Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing one version of writing numbers of decimals instead of another one that is fairly
2023-04-20
