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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys - Retail TouchPoints

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys - Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report, which notes that “Over the long term, the ecommerce market has

12 digital natives that have learned to love old-fashioned retail

12 digital natives that have learned to love old-fashioned retail

The dot-com bubble may have burst at the dawn of the 21st century, yet venture capitalists and elite university MBAs soon came back for more, ushering in two decades of disruption of legacy retailers and a landscape dominated by brick-and-mortar stores. By

Basically everything on Amazon has become an ad. It’s only the beginning.

Basically everything on Amazon has become an ad. It’s only the beginning.

Type any random product into Amazon’s search bar and look closely at the results. If you don’t scroll, every listing in front of you will most likely be an ad, signaled by a small label with the word “Sponsored.” And it’s just the beginning. While

8 SEO Problems Solved By This SEO Artificial Intelligence Tool

8 SEO Problems Solved By This SEO Artificial Intelligence Tool

Bio Follow This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true

Amazon: Robots spread but 'we still need humans'

Amazon: Robots spread but 'we still need humans'

BBC News Amazon: Robots spread but 'we still need humans' Published Image source, Amazon Image caption, Amazon's latest robot, the Sparrow, can pick up items before they are packed in a box Amazon is ramping up the use of robots as sales growth slows and it

The search marketer’s new imperative: Capturing first-party data

The search marketer’s new imperative: Capturing first-party data

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now.  And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for

Truth or Dare: What might lie ahead for the 2022 holiday season

Truth or Dare: What might lie ahead for the 2022 holiday season

To put some context on the 2022 holiday season, I’m going to suggest some concepts that have been percolating in my mind. Rather than focus strictly on the numbers, I’m going to lean in more on intuition and sentiment. I’ve gathered input from my

Google Updates Review Snippet Structured Data

Google Updates Review Snippet Structured Data

Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing one version of writing numbers of decimals instead of another one that is fairly

Retirement Savings: When and how to start?  - Due

Retirement Savings: When and how to start?  - Due

“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family responsibilities, struggles and challenges. Oftentimes, we feel tired and no