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Entry To Digital Marketing - 5 Fundamental Skills To Start With

Entry To Digital Marketing - 5 Fundamental Skills To Start With

Entry To Digital Marketing - 5 Fundamental Skills To Start With Introduction To Digital Marketing Careers The digital marketing sector is vast, so it can be quite overwhelming for newcomers looking to thrive in a new job. However, once you gain your footing

User Persona vs Buyer Persona: Understand the Differences

User Persona vs Buyer Persona: Understand the Differences

Attracting great-quality leads and converting them into happy paying customers are essential parts of running a successful business.  But to do those things right, you’ve got to really know your customers.  You need to fully understand what their pain

What Is Business Data And Why Is It Important For Companies?

What Is Business Data And Why Is It Important For Companies?

In fact, it is nearly impossible to make big moves and enjoy growth if you’re not keeping track of the various details affecting operations on a daily basis. As companies continue to increase the amount of technology used during basic tasks, the amount of

Customer experience for the modern marketer

Customer experience for the modern marketer

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be

Digital transformation: Top 5 skills you need to succeed

Digital transformation: Top 5 skills you need to succeed

Digital transformation is the future of business. A 2020 study by Mordor Intelligence valued digital transformation at $263 billion, and it's projected to reach $767 billion by 2026. Digital transformation can involve many things, whether it's process

The Marketing Research Process Explained in 6 Steps

The Marketing Research Process Explained in 6 Steps

If you operate a business, you likely already realize that constant change is something you need to be prepared for. This applies to most aspects of your business, but none more so than marketing. Market research is a crucial tool for businesses to choose

Closing the Gap Between Digital Marketing Spending and Performance

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains

How to Reduce Your Workload with a Facebook Auto Poster

How to Reduce Your Workload with a Facebook Auto Poster

A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business. Social media marketers have long to-do lists. They create posts, manage campaigns, engage with followers, and post a lot of

What Does a B2B Marketing Team Look Like in the Metaverse?

What Does a B2B Marketing Team Look Like in the Metaverse?

As an entrepreneur, I often think about how advancements in technology will influence ways companies operate and serve customers. By now, almost every business founder is thinking about or discussing the metaverse. It's come up in conversation among