In the B2B space, social media marketing is largely about building clout through content marketing. Alyson Griffin, vice president of global marketing at Intel Corp., spoke with eMarketer’s Maria Minsker about why social content is crucial not only for
2021-10-27
Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few
2021-10-23
That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150
2021-10-23
Omnichannel Retail: The Rise of the Olympic Brand Experience By Samantha DeVita I recently stood in a line at Macy’s with about ten people ahead of me, when a sales associate came down the line asking, “Who has debit or credit?” “I have debit,” I
2021-10-23
The role of social media and virtual reality is changing the marketing scenario in the realty sector. Technology has always played an important role in our lives and has become integral part of most of the sectors of society. With the Government’s drive
2021-10-20
When it comes to Twitter, branded hashtags simply don’t work. While Twitter is an excellent social networking site to create new connections, and promote content and events, an inefficient hashtag campaign can cause more harm than good. On average, tweets
2021-10-19
Assume for a moment that your site’s doing well across many key performance indicators (KPIs). You have healthy traffic stats thanks to your SEO, paid search, and social media campaigns. Things look to be on the up and up, except for one problem—sales
2021-10-19
So you have a new product and a brand new website? But no one is visiting it. Why? Well because digital marketing isn’t just about creating an engaging product and showcasing it well. It’s about finding interested customers and driving that traffic back
2021-10-19
Heinz Marketing 2015’s most influential marketing technology professionals Posted: September 15, 2015 By Brian Hansford Marketing technology thought leaders and hands-on pros are important to follow in order to share ideas and learn from. In many ways
2021-10-16
