When you are in the process of starting a brand new business, one of the most difficult hurdles you will face is getting the word out there about your exciting new venture. After investing in all the costs necessary to get the start-up off the ground, many
2022-01-11
Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s
2022-01-09
Startup Quotes Digital Marketing For Advertising Colleges & Universities The education sector is not without the influence of digital marketing. Parents and students both expect institutions to have their online presence and won’t settle for anything less.
2022-01-09
The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people. Data from IntegraGO, a consulting agency in Argentina specializing in trade marketing, noted that iPhones cost roughly 150% more in Argentina than they do in
2022-01-06
In short: Your digital marketing strategy is the arrangement of activities that will help you accomplish your goal(s) utilizing web based marketing. The expression "strategy" may appear to be threatening, but building an effective digital strategy doesn't
2022-01-06
The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Stone Temple Consulting sponsored Next10x: Mastering Mobile Digital Marketing, a one-day conference focused entirely on all the major disciplines of digital
2022-01-06
There's more to 'digital transformation' in banking than just CX. Having a slick, responsive website and fancy mobile app with all the bells and whistles doesn't mean anything if your digital marketing strategy fails to capture prospects' attention early in
2022-01-02
It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different communication styles and perspectives. For example, a brand may choose to have a
2022-01-02
Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face. We live in a time of
2021-12-30
