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5 Questions to Improve Your Digital Marketing

5 Questions to Improve Your Digital Marketing

5 Questions to Improve Your Digital Marketing Are you using every available resource to make your digital marketing a success? Image credit: littlehenrabi | Getty Images ---Shares March 16, 2017 Every online company needs to use marketing

Chief Marketing Technologist Editor Excited About Ambiguity - eMarketer

Chief Marketing Technologist Editor Excited About Ambiguity - eMarketer

Scott Brinker, editor of the well-known blog Chief Marketing Technologist, has been creating graphic landscapes of the marketing technology space for several years, noting each time the ballooning number of companies and product offerings available.

Publish or Perish: The New Digital Marketing Mantra

Publish or Perish: The New Digital Marketing Mantra

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are you dominating your industry? If you’re not a publisher — if you

U.S. Digital Ad Market to Grow 16% This Year, Led by Facebook and Google

U.S. Digital Ad Market to Grow 16% This Year, Led by Facebook and Google

Total digital ad spending in the U.S. will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook’s growing share of display and mobile ads, according to eMarketer’s latest forecast. Google’s

Marketing in China: How Brands Close Sales with Virtual Reality - eMarketer

Marketing in China: How Brands Close Sales with Virtual Reality - eMarketer

Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow’s Nest, spoke with eMarketer’s David Green about why VR commerce is key for brands. eMarketer: You’ve worked with a number of interesting

Top Email Design Trends for Digital Marketing Success

Top Email Design Trends for Digital Marketing Success

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Emails don’t fail to surprise us with the potential they hold to engage and

How To Pack A Year’s Worth Of Marketing Education Into Two Days

How To Pack A Year’s Worth Of Marketing Education Into Two Days

How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a few minutes out of every day to read one or two articles from trusted sources. You

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: skaman306 | Getty Images March 13, 2017 Reader Resource Tune in April 7 and

My 8 Favorite Tools for Driving Business Growth

My 8 Favorite Tools for Driving Business Growth

Digital Marketing My 8 Favorite Tools for Driving Business Growth Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help? Image credit: Shutterstock.com ---Shares March 13,