It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different communication styles and perspectives. For example, a brand may choose to have a
2022-07-27
Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face. We live in a time of
2022-07-25
Steve Morgan Leave a comment One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to
2022-07-24
In case you missed it, MobileMonkey scored the world’s largestFacebook Messenger and Chatbot summitwith 10+ incredible social media marketing heavyweights.Larry Kim,Mari Smith, andDennis Yuwere just some the speakers who graced our screens to teach us the
2022-07-24
Back in the 1960s, pirate radio stations began sprouting up across the US and UK. Voices that previously went unheard suddenly had an outlet, and the crackling AM waves became a haven of opinion, debate and inevitably, marketing. As the internet picked up
2022-07-19
How Artificial Intelligence is Changing the Landscape of Customer Support SHARE You have a problem with your phone bill. You call a customer service number. You are greeted by a voice which by then you are sure that you are dealing with an automated process
2022-07-16
If you’re a recruiter, you know that the key to an excellent employee culture, productive workers, and reduced turnover is hiring well from the start. But you may not always see applicants who are perfectly suited for your company’s openings, which makes
2022-07-16
![[MEASURING RESULTS] How many web analytics services should I use on my website? - The Authentic Storytelling Project](https://s3.amazonaws.com/gotchastream/images/1434061442/large-leads-generation-web-traffic-attraction-magnet-attracts-people-icons-inbound-marketing-concept.jpg){kind=icon}
Web metrics and analytics matter because we are spending a lot of time and money in our digital marketing these days. Of course we want to see if it’s working or if it’s not working. One way to do that is to have some kind of web analytics installed on
2022-07-16
Are you lost when it comes to marketing on Instagram? When you open up Instagram, do you feel like everyone except you knows exactly what they’re doing, how to compose their photos, their
2022-07-15
