We’re almost halfway through the year, and just beginning to enter what’s sometimes called the “summer lull”: that sleepy period during July and August where people go away on holiday and everything’s a bit quiet. Most ‘digital marketing ideas’
2019-01-26
Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals born between 1982 and 2004 have become major players in the global economy. As a marketer, it can be
2019-01-25
Real-time marketing (RTM), the strategy and practice of reacting with immediacy in digital channels to external events and triggers, has been steadily growing in use and popularity. An expanding array of tools and digital channels (e.g., social media and
2019-01-25
For many digital marketers, demonstrating ROI has often been an uphill battle. As data and analytics continue to evolve, the pressure only continues to mount. CEOs are demanding concrete results. They want to know exactly how many new users and how much new
2019-01-25
“Don’t believe everything you read on the internet,” Abraham Lincoln once said. I know, I know—Honest Abe didn’t say that. But online deceit is rarely so easy to spot, and rarely is it so benign. In 2017, bot-fueled ad fraud will cost
2019-01-24
It goes without saying that getting something published on a big site like Entrepreneur can be massive for your brand and business. It can open doors you didn’t know previously existed, boost your brand awareness and give you some serious SEO
2019-01-23
Imagine what one could learn about someone from taking a peek inside their personal email account: pet food proclivity, business partners (or nemeses), travel tendencies, hobbies, the list goes on. As an advertiser, Gmail Sponsored Promotions (GSPs) grant
2019-01-23
A serial entrepreneur, Harjiv is the Founder and CEO of Gutenberg, a digital marketing communications firm with offices in the US, UK and India, where he works extensively with clients across technology, real estate, government, investment management,
2019-01-23
Digital marketing for small businesses is uncharted territory for many companies, and since technology is constantly evolving, the old maps keep having to be redrawn. In other words, these small and medium enterprises (SMEs) face many challenges when it
2019-01-22
