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The Powerful Potential of Personalisation in Digital Marketing - Relevance

The Powerful Potential of Personalisation in Digital Marketing - Relevance

Personalisation in an analogue world existed when the guy at the video store knew your name. As we move into an increasingly connected and switched-on digital age, personalisation is a powerful tool where a company knows what you want to buy before you’ve

10 Essential Technical SEO Tools for Agencies

10 Essential Technical SEO Tools for Agencies

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if you just want to have the essentials? Well, this is a list of 10 essentials as recommended by

User-generated content for SEO: The cost-benefit analysis you need - Search Engine Land

User-generated content for SEO: The cost-benefit analysis you need - Search Engine Land

Reviews, videos, photos, questions and answers, comments and other user-generated content (UGC) can give search crawlers more information to figure out what your pages are about and how relevant they are to a searcher’s query. UGC also creates a sense of

Here's why truth in brand storytelling matters - Marketing Land

Here's why truth in brand storytelling matters - Marketing Land

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. As urban millennials and self-proclaimed nature geeks, we look for brands

6 ways to craft newsletters that boost your brand—and bottom line

6 ways to craft newsletters that boost your brand—and bottom line

Even though you’ve completed a website that appeals to visitors, your work is far from over. You have to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An

Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive

Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive

There used to be a time where you could open up a local business in town and turn a hefty profit with hard work, dedication, and financial management skills. Today, your blood, sweat, and tears are not enough to keep your business afloat. You need to get

Five Ways Content Marketers Can Achieve High ROI for Their Clients

Five Ways Content Marketers Can Achieve High ROI for Their Clients

Content marketing is one of the , coming in 3rd on a list of 9 of the most popular marketing strategies. This is largely in part due to its unique, long-term, compounding effects. Dan Murphy, the former VP of business development at Import.io,  that

Understanding LinkedIn Analytics | Hallam Internet

Understanding LinkedIn Analytics | Hallam Internet

Struggling to make the most of LinkedIn? Find out how you can boost your performance by understanding the valuable data offered by your LinkedIn Company Page Analytics. LinkedIn is the world’s largest professional network. By the third quarter of 2016,

8 Steps To Fail At Marketing Your Business

8 Steps To Fail At Marketing Your Business

1.       Internal Staff - Hire your marketing team internally, instead of hiring agencies. This helps you fail by increasing your costs, taxes, liability, and puts the responsibility on you to go through the long, often expensive process of finding