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How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your past work in the archives. It starts to lose all of its traffic and relevance, and

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables content creation 10x faster than starting from scratch?  Should that even be the goal

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many companies are looking for ways to tighten their purse strings. Marketing budgets

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional information, despite its origins as a platform for sharing video primarily for amusement

The 28 Best Miscellaneous Online Tools for Marketers

The 28 Best Miscellaneous Online Tools for Marketers

The 28 Best Miscellaneous Online Tools for Marketers May 16, 2017 Welcome to the 47th  and final post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. The tools

The Marketing Book Podcast:

The Marketing Book Podcast:

Your brand is on trial―here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the

4 Questions To Ask When Your Content Doesn’t Convert Globally

4 Questions To Ask When Your Content Doesn’t Convert Globally

We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that number could change for different industries or countries, it is a good portion of

How To Build an Editorial Team Operating Contract

How To Build an Editorial Team Operating Contract

Throughout history, women were not granted the right to own property. That’s one reason prenuptial agreements were created, starting with the Married Women’s Property Bill of 1870. They served as a way to make sure a woman could retain marital assets in

How 1 Content Director Leads 10 Growing B2B Publications

How 1 Content Director Leads 10 Growing B2B Publications

Sarah Tolle started her professional life teaching English in Spain and Hungry. On the side, she started writing content for a marketplace startup in the home design industry and, eventually, for other clients. When her teaching stint ended and the Wisconsin