If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. So today, I’m here to explain what they are, why they were invented, when you need to use them, and when you absolutely don’t. UTM parameters are one of the many tools
2019-03-07
Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts. While
2019-03-07
Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological
2019-03-07
Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business
2019-03-07
President Donald Trump reportedly spends his nights alone in the White House, watching TV news and yelling at the screen. He wakes up early each morning to watch more television and tweet his anger to the world … or Mika Brzezinski … or CNN. He takes time
2019-03-07
It’s a scene many of you may remember from your lessons at driving school: a ball rolls onto the street from between two parked cars. What’s the most likely thing that will happen next? All of us, expecting a child to run out from between the cars a few
2019-03-07
A recent Intergovernmental Panel on Climate Change (IPCC) report has made it very clear that drastic, immediate cuts to greenhouse gas emissions are needed to limit global warming to 1.5° C. With the absence of a technological silver bullet, this requires
2019-03-06
Language, which clearly played an important role in human evolution, has long been considered a hallmark of human intelligence, and when Barbara Grosz started working on problems in artificial intelligence (AI) in the 1970s, it was the litmus test for
2019-03-06
Business |Is Ethical A.I. Even Possible? Supported by Is Ethical A.I. Even Possible? Image Building ethical artificial intelligence is an enormously complex task. It gets even harder when stakeholders realize that ethics are in the eye of the
2019-03-06
