A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing
2019-04-15
There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are
2019-04-15
The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising, social media and video. Sadly, too many businesses waste time and money because
2019-04-15
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The
2019-04-15
Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge
2019-04-15
Whether you’ve been doing email marketing for 24 hours or 10 years, understanding the important metrics in your reports is a crucial part. I come across this question often in regards to the many features our platform offers is, “What does it all
2019-04-15
What is the most effective digital marketing and/or advertising strategy? That’s a question marketers have been asking themselves since the first time the internet became known as the ultimate driver of marketing success. And, while there are many factors
2019-04-15
2017 was a relatively calm year, at least in terms of major Google algorithm updates. In 2016, we saw the advent of Penguin 4.0, Possum, a major Mobile-Friendliness update, and big changes to AdWords, to name a few. This year, Google’s been relatively
2019-04-15
So, you finally did it. You hunkered down, did your research, and now that seed of an idea you had years ago has been birthed into reality. You have your own business. Your "baby" is real; it's alive and kicking but still, needs your nurturing to survive.
2019-04-15
