In December, if you snooze you lose. While some might be filling up on cookies and chugging down the eggnog, others are preparing for the year ahead. Smart marketers and entrepreneurs use this time for business planning. They lay out their entire year; or at
2019-04-15
Everything Social Marketers Need to Know About Micro-Influencers HootSuite Twitter Facebook LinkedIn Google + When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results
2019-04-15
Movie studios have a long tradition of testing out new films to see how audiences react before launching them in wide release. But with their latest research innovation, Disney is taking it to a whole new level. Now as you're settling in to watch the latest
2019-04-15
On Wednesday, March 27, the 2018 Turing Award in computing was given to Yoshua Bengio, Geoffrey Hinton and Yann LeCun for their work on deep learning. Deep learning by complex neural networks lies behind the applications that are finally bringing artificial
2019-04-14
Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. The term social proof was coined by
2019-04-14
You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building
2019-04-14
We’ve all heard of the old (debunked) study that said flashing the words “Eat popcorn” and “Drink Coca-Cola” between the images of a movie for just fractions of a second in the 1950s drove sales by over 50%. If that were true, then advertising
2019-04-14
How the Digital Age is Transforming the Sales Process While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the
2019-04-14
Does Artificial Intelligence Replace Thinking? Don't have an ATD account? Forgot your Password? Already an ATD customer without a web account? Institutional subscriber? Click here to sign in. Share Artificial intelligence (AI) delivers many truly amazing
2019-04-14
