One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the
2018-09-15
There are currently over 966 million websites in the world today. So basically, if you're doing any sort of online selling, you've noticed how stupidly competitive and extremely cut-throat it is when it comes to marketing. As an online business owner, are
2018-09-15
Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two
2018-09-15
Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right
2018-09-15
Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO
2018-09-15
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Emails don’t fail to surprise us with the potential they hold to engage and
2018-09-15
How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a few minutes out of every day to read one or two articles from trusted sources. You
2018-09-15
This vision of the future architect was imagined by engineer and inventor Douglas Engelbart during his research into emerging computer systems at Stanford in 1962. At the dawn of personal computing he imagined the creative mind overlapping symbiotically
2018-09-15
Artificial intelligence and bots are still in the early stages, but for a group of brand representatives, utilizing these emerging technologies is simply about being where their customers are – and more and more, that involves being in their homes and on
2018-09-15
