Social media is a very extensive platform which has gained immense popularity in the recent years. There are many types of digital marketing methods which are in vogue, and the marketing needs these days are shifting from hardware and physical options to a
2018-12-04
If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to include multiple ads in each ad group so that you can see which ads perform better and create better ads within your
2018-12-04
At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great
2018-12-04
Search How Changes to the Way We Search Will Impact Businesses Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future. Group Director of Marketing
2018-12-04
You may have noticed over the past several weeks that Google’s search results are looking a little bit bare. Until very recently, if a blogger or site owner had connected their Google+ account to their website, a small thumbnail image (taken from their
2018-12-04
As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. B2B buyers like to think they make decisions based on research and data. But they may be the group
2018-12-04
It’s safe to say that at this point that we’re all up to our eyeballs in content, both as marketers and as consumers. Almost every marketing department has been getting instruction to produce more content and as consumers, we are absolutely inundated at
2018-12-04
Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re
2018-12-04
Artificial Intelligence is the next technological frontier, and it has the potential to make or break the world order. The AI revolution could pull the “bottom billion” out of poverty and transform dysfunctional institutions, or it could entrench
2018-12-04
