“Learning to Fly by Crashing,” a paper from CMU roboticists Dhiraj Gandhi, Lerrel Pinto, and Abhinav Gupta, has such a nice abstract that I’ll just let them explain what this research is all about: One way to think of flying (or driving or walking or
2018-12-09
Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back in the day, when search engines were much less sophisticated,
2018-12-09
There is no better platform on the planet right now for B2B sales and marketing than LinkedIn. With 500 million members in 200 countries, and with two new members joining every second, there is no shortage of lead generation opportunity on the world’s
2018-12-08
Embed Enhancing Email Marketing with New Targeting and Customer Experience Tactics Join esteemed marketing industry analyst David Daniels as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review
2018-12-08
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their
2018-12-08
We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel, which usually includes stats like these... • The
2018-12-08
If you have been in Internet marketing for more than a few weeks, you have likely read that SEO is dead. Let’s get this out of the way. This is not that article. Every time a new Google update rolls out (which is an average of three times every day, ),
2018-12-08
This week's 'Skim: LinkedIn released a suite of new tools to help brands and other users customize notifications and keep their focus on only the important bits; Facebook rolls out ads globally within its Messenger app, and it moves another step closer to
2018-12-08
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and
2018-12-08
