Images Powered by Shutterstock
How to test (and perfect) nearly everything in PPC

How to test (and perfect) nearly everything in PPC

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you

AI in Marketing: 10 Early Use Cases

AI in Marketing: 10 Early Use Cases

Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet. Maybe in another few decades, along with flying cars. But the truth

Meet the fake news of the online marketing world (that Google loves!): Review sites

Meet the fake news of the online marketing world (that Google loves!): Review sites

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: So, um, yeah, it seems like a lot of the in-depth research on TopSEOs is at least 3 to 4 years old. I give them some credit,

Launching a website is just the starting point in digital marketing - The Authentic Storytelling Project

Launching a website is just the starting point in digital marketing - The Authentic Storytelling Project

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start

How to Build Content for Your Ecommerce Business - LMWS.asia - Malaysia | Indonesia | Singapore

How to Build Content for Your Ecommerce Business - LMWS.asia - Malaysia | Indonesia | Singapore

How to Build Content for Your Ecommerce Business How to Build Content for Your Ecommerce Business How to Build Content for Your Ecommerce Business Content Marketing content creation , content marketing , content marketing agency , content quantity versus

NVIDIA CEO: AI Workloads Will “Flood” Data Centers | Data Center Knowledge

NVIDIA CEO: AI Workloads Will “Flood” Data Centers | Data Center Knowledge

During a keynote at his company’s big annual conference in Silicon Valley last week, NVIDIA CEO Jensen Huang took several hours to announce the chipmaker’s latest products and innovations, but also to drive home the inevitability of the force that is

Can this chatbot beat the bullies in online games?

Can this chatbot beat the bullies in online games?

In any fictionalized universe, the distinction between playful antagonism and earnest harassment can be difficult to discern. Name-calling between friends playing a video game together is often a form of camaraderie. Between strangers, however, similar words

Succeeding with Artificial Intelligence

Succeeding with Artificial Intelligence

In an article titled, “The Internet Of Things And Machine Learning,” Jimmy Pike of Moor Insights & Strategy (MI&S) states that “IDC estimates the direct Internet of Things (IoT) market will grow to more than $1.7 trillion by 2020, with a compound annual

How to Create an Effective and Cohesive Online and Offline Marketing Strategy

How to Create an Effective and Cohesive Online and Offline Marketing Strategy

It is undeniable that the internet has changed everything about how businesses operate. Take for example marketing. Once upon a time, the only marketing option for businesses was print and media – newspapers, billboards, TV ads and mailing out brochures and