Harnessing the power of artificial intelligence UofSC researchers explore AI-based solutions to a wide range of challenges Posted on: July 12, 2022; Updated on: July 12, 2022 On an early visit to the University of South Carolina, Amit Sheth was surprised when
2025-02-15
Digital Marketing is becoming an integral part of overall marketing spending for all brands in order to race past the competition. And in that, content marketing takes the topmost position. Today businesses, irrespective of their size and target markets, have
2025-02-14
CMO takes a deep dive into the world of the metaverse, the brands innovating in this space and how you can start to build your strategy It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and
2025-02-13
The General Data Protection Regulation (GDPR) was a big first step toward giving consumers control of their data. As powerful as this privacy initiative is, a new personal data challenge has emerged. Now, privacy concerns are focused on what companies are
2025-02-12
How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing. To be clear, when I say content, I don't mean PR as in a journalist writing about
2025-02-11
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through an entire process that includes multiple stages, each with its own unique
2025-02-10
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new clients I work with don’t have GA (Google Analytics)
2025-02-09
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails
2025-02-08
Whether you’ve recently started your own business or you’ve been in the entrepreneurial game for several years, you understand the massive impact that being self-employed can have on your mental health. There are reasons that the majority of people choose
2025-02-07
