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All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to

What Comes After the Turing Test?

What Comes After the Turing Test?

Over the weekend, the news broke that a “supercomputer” program called “Eugene Goostman”—an impersonation of a wisecracking, thirteen-year-old Ukranian boy—had become the first machine to pass the Turing Test. Kevin Warwick, a professor of

Digital Marketing Mistakes Even Enterprise Businesses Make

Digital Marketing Mistakes Even Enterprise Businesses Make

Kristopher B. Jones is a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com. Digital marketing can be a tough nut to crack, even for big enterprise businesses. The internet is a constantly changing

What You’re Getting Wrong About Customer Journeys

What You’re Getting Wrong About Customer Journeys

What You’re Getting Wrong About Customer Journeys by plainpicture/Spitta + Hellwig Summary.    Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this

Tips for WP-Config & How to Avoid Sensitive Data Exposure | Sucuri Blog

Tips for WP-Config & How to Avoid Sensitive Data Exposure | Sucuri Blog

The wp-config file is a powerful core WordPress file that is vital for running your website. It contains important configuration settings for WordPress, including details on where to find the database, login credentials, name and host. This config file is

4 Mistakes You're Making with Email Marketing Automation

4 Mistakes You're Making with Email Marketing Automation

“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than59% of marketers are expanding automationof email programs.  It’s easy to understand

31 Practical Ways to Increase Brand Awareness With Social Media - Adoric Blog

31 Practical Ways to Increase Brand Awareness With Social Media - Adoric Blog

Are you struggling to create awareness for your brand? Social media is a great way to get the word out. No doubt, brand awareness is important for your business growth. To achieve this growth, all you need to do is to push your brand hard enough on social

The world of branding demands a counterculture movement

The world of branding demands a counterculture movement

Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal of creative Wayne Deakin. It's high time to shake things up and ditch the

How to update your content in 10 steps (and make it better)

How to update your content in 10 steps (and make it better)

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to