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Resetting E-Commerce Expectations

Resetting E-Commerce Expectations

E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder. For two years, e-commerce was a dream - a hope that e-commerce had a

Succeeding as a Thought Leader

Succeeding as a Thought Leader

Succeeding as a Thought Leader Buffer 1 Shares You’ve seen them, you’ve heard of them. These are the people everyone in your industry looks up to. That one person who always has the most interesting things to say about the latest technology or the newest

Supreme Court blocks Texas social media moderation ban

Supreme Court blocks Texas social media moderation ban

A Texas law that would have banned much social media moderation is once again on hold. In a 5-4 ruling handed down today, the Supreme Court vacated an earlier decision by the Fifth Circuit Court of Appeals, meaning that HB 20 — which forbids banning,

Google Debuts Upgrades To Its Enterprise 360 Suite Tools

Google Debuts Upgrades To Its Enterprise 360 Suite Tools

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google

How to Generate Leads From Social Media for Small Businesses

How to Generate Leads From Social Media for Small Businesses

If you run a small business or are just starting out as a new entrepreneur, chances are you have a lot of social media accounts that you don’t really know what to do with.  That's equal to leaving a lot of money on the table because you can turn those

Ad Fraud in 2022

Ad Fraud in 2022

Ad fraud is predicted to cost marketers $81 billion dollars in 2022, and as malicious software and bot programming gets more and more sophisticated, this number only stands to rise. Digital advertising is no longer even close to optional, thus marketers must

Should Google pay for news in Brazil? It’s complicated

Should Google pay for news in Brazil? It’s complicated

Eleven years ago, I co-founded Brazil’s first investigative journalism agency, Agência Pública, at a time that the disruption of industrial journalism was just beginning. Since then, thousands of journalists have been fired from legacy newspapers in

Looking Ahead—Insights from Jeffrey Zeldman and Eric Meyer

Looking Ahead—Insights from Jeffrey Zeldman and Eric Meyer

Eric Meyer and Jeffrey Zeldman share their thoughts on the current state of the industry and what’s to come. Like many of you, I’ve been designing websites for a long time. And after three decades of extraordinarily fast-paced innovation and change, I

After Uvalde, social media monitoring apps struggle to justify surveillance

After Uvalde, social media monitoring apps struggle to justify surveillance

With the country still reeling from the mass shooting in Uvalde, Texas, officials are scrambling for more ways to stop mass shootings — and facing hard truths about how ineffective many of our existing tools really are. Digital monitoring technology has