Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the masses, it is not a wonder that social media has since become a crucial
2023-08-25
Integral Ad Science's (IAS) latest survey, titled ‘Festive buying goes digital in India - How digital advertising and contextual relevance influence festive shopping’, delves into the significance of digital advertising in the consumer purchasing process
2023-08-24
In the past decade or so, social media has taken the world by storm. What started out as a way to connect with friends and family has now become a powerful marketing tool that businesses all over the world are using to reach new audiences and promote their
2023-08-10
What are the advantages of social media marketing? The advantages of social networks can be defined in different ways, and this is because their importance is examined from different angles. Here are some of the benefits you can expect from social media
2023-08-09
The IT industry is one that has been growing at a rapid pace in recent years. This is due in part to the advancements in technology, and the fact that more and more businesses are realizing the importance of having a strong online presence. In this blog post,
2023-08-08
We know what you’re thinking: “Siege, how can you tell me not to do off-page SEO? Haven’t you sent over 1 million emails for the purpose of link building?” Yes, we have, and we will continue to do so in the right circumstances. What we’ve found
2023-08-04
Do you want to reduce your bounce rate and skyrocket sales? If so, you’re in the right place! Your website’s bounce rate can seriously impact engagement and performance. In case you don’t know, your bounce rate is the percentage of people who leave
2023-08-03
Influencers have taken over every social media platform as more and more brands rely on them to promote their products. Most people are familiar with influencers on casual social media apps such as Instagram or TikTok. However, not much has been said about
2023-08-02
When planning a sound marketing strategy, the cornerstone of your efforts in the digital sphere is referral marketing. Social networks are some of the most lucrative marketing and sales platforms for B2B and B2C companies alike, which is why referral
2023-08-02
