Like any answer to a content marketing question: it depends. It depends on the product or service you offer, the type of business you own or manage, and the audience you’re trying to attract and convert into customers. It also depends on your marketing
2020-01-02
Recently, while thumbing through all the email newsletters, client emails, and employee back and forths I receive daily in my inbox, one email stood out above the rest. It was from a Girl Scout and she was selling me cookies. Online. Now, I’m a sucker for
2020-01-02
New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. There are so many platforms to use—Facebook,
2020-01-01
It’s no secret that we love social media. Everyone from your angsty, teenage cousin to your sweet, cookie-baking grandmother has a profile these days. From keeping up with friends and family to getting info about the latest news and trending topics, it
2020-01-01
Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? In fact, only 53% of small businesses say they actively use social media. The rest? They
2019-12-31
Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. To use hashtags to the best of
2019-12-29
Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Approximately half of the earth’s population uses social media via platforms like Twitter, Instagram, Facebook, and YouTube. The average time a
2019-12-28
Perception is everything, especially online and as a business owner this means your online presence is perhaps your most important method to market your business both locally and internationally if you wish. It doesn’t matter if your business is online or
2019-12-28
No marketing strategy can be complete if you don't add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user
2019-12-27
