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What is a Marketing Retainer and How Does It Work?

What is a Marketing Retainer and How Does It Work?

Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. In this post, we’ll cover: A marketing retainer is a long-term agreement between a company and

4 Tips to Creating a Social Media Marketing Strategy on a Budget

4 Tips to Creating a Social Media Marketing Strategy on a Budget

Law 4 Tips to Creating a Social Media Marketing Strategy on a Budget As a business owner, there are some things that you know you need to spend money on to get the best results.  If you want good employees you're going to have to give them a competitive

How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware

Can SEO Be Used As An Advertising Tool In A Digital Marketing Strategy?

Can SEO Be Used As An Advertising Tool In A Digital Marketing Strategy?

Growing your business is not an easy job. Aside from needing to deal with technical stuff, you also need to worry about marketing and the good position of your business in the online space.  Everything is online today, so if you’re running the business

Get Social: The Power of Social Media for Marketing Your Business

Get Social: The Power of Social Media for Marketing Your Business

Law Get Social: The Power of Social Media for Marketing Your Business We all know that to be in business you have to be on social media. You create a business account on a few social media platforms and there you go, you've got the obligatory social thing

How to Craft a Social Media Landing Page That Wows

How to Craft a Social Media Landing Page That Wows

Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing

Business Expenses to Reconsider During Times of Crisis

Business Expenses to Reconsider During Times of Crisis

Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where

5 Powerful Ways to Combine Social Media and Email Marketing

5 Powerful Ways to Combine Social Media and Email Marketing

You can use technology as a marketing tool to communicate with your customers. Many businesses use email for their marketing because of the sheer number of people that use that platform. However, even if a business develops the best email marketing

How To Use A Social Media Planner

How To Use A Social Media Planner

If you’ve never used a social media planner, you’re about level up your social media marketing. And I’ll be honest, when it comes to my personal social media profiles, I don’t have much of a plan or schedule or strategic approach. I post whatever I