According to thelatest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere… We made the case for B2B podcasts in a , and that case has only
2020-10-30
In today’s hyperconnected era, where customers’ communications with brands happen online, many companies tend to neglect the power of phone calls. If you have a business number, and yet, you do not track and analyze phone calls, you are not the only
2020-10-30
3 Steps To Better Boost Business Stand Out From Other Services I’ve been in the market the last few days for a vendor. Specifically, a tree removal service, because a storm knocked over a great big tree into my yard. If you’ve never had large-scale yard
2020-10-29
Gartner predicts that global IT spending is down nearly eight percent in 2020 versus 2019. IT service companies must prioritize customer experience and consistent messaging to gain an edge over competitors. These companies will fare better than those applying
2020-10-29
To keep the industry moving forward in their marketing efforts, Africa Travel Week invited Suze Bouwer, marketing guru and founder of redmatchstick.com , to lead their recent masterclass entitled Social Media: Content, Comms & Managing a Crisis.With over 25
2020-10-28
Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through
2020-10-27
Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that
2020-10-26
Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know
2020-10-25
Any company knows that it's essential to build a solid reputation and following on its social media. It's ideal for your brand to become a household name as that's when you've attained a high brand awareness. However, things aren't always so black and white.
2020-10-23
