Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are notoriously low — usually in the single digit percentages — and the
2020-11-28
This post is part of ourMoment Makers series, which dives into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on time. A chief marketing officer (CMO) recently asked what I thought was the
2020-11-28
As a social media marketing speaker and consultant, I have a lot of people asking me how to structure their social media marketing strategies. In particular, I help companies set up their social media marketing programs effectively so that they’ll be able
2020-11-26
When you are up for implementing a digital marketing strategy into your business, you must have an equal idea regarding the metrics that you need to follow and monitor for better outcomes. Guys, many of you choose a random strategy and expect a great result
2020-11-26
Sign up for our daily social media marketing newsletter today, free. Google search provides a unique look at customer behavior and the end-to-end customer journey, so it is critical for brands to invest in SEO – not just to boost their own search results,
2020-11-24
Last modified August 21, 2020 at 2:35 pm How to Create Great Content for Video Marketing: Tips and Inspiration for You You know videos pack a punch. But maybe you’ve only practiced it inconsistently. Let’s dig in and look at reasons for making video
2020-11-22
The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple
2020-11-22
As a business owner, there are plenty of ways to grow your business. Video marketing is an extremely popular strategy because it allows speakers to put the personality and value of the brand they’re representing on display through their tone and
2020-11-22
Customer satisfaction is one of the most important metrics you can track when growing your business. The experience people have when interacting with your online store, and more specifically, their satisfaction during their journey, influences a wide range of
2020-11-21
