Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real
2020-12-09
Have you heard about a new trend in social media marketing? It’s called action-gating. Now that Facebook has decided businesses can no longer ”like-gate” their content, it’s time for all of us to re-think our social media strategies, and shift our
2020-12-09
Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and demands change. As each new year end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing
2020-12-07
As an online retailer, you know that it’s important to have an ecommerce store that’s easy to navigate, looks great, and has everything you might need to process a sale. But as any digital marketer will tell you, it won’t work to just sit back and wait
2020-12-07
Law 9 Effective Ways to Increase Customer Traffic to Your Retail Business Is your retail store seeing fewer and fewer customers? Do you want to see more people visit and buy from your store? If you want to increase foot traffic to your business, keep
2020-12-07
Social media marketing has become indispensable for business-to-consumer (B2C) as well as for business-to-business (B2B) marketing. However, some brands still don’t adapt their social media content to their target audiences. A successful presence in social
2020-12-07
Picture a potential donor scrolling through Facebook. We’ll call her Linda. Linda is a middle-aged woman who cares deeply about social issues and her local community. While she typically donates to several different charities throughout the holiday season,
2020-12-06
Law 5 Key Practices to Master Social Media Advertising Each second, around 11 new people start using social media. Learning about the best social media advertising practices will boost your sales beyond comparison. The average American has 7.1 social media
2020-12-05
Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization
2020-12-04
