In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over here are PPC ads. But that’s a black-and-white view
2024-06-14
Irrespective of the size of your business, if you are using social media to promote your business and for sales enablement, you need to track certain metrics. Now you may think, what are social media metrics and why should you care as an online business
2024-06-10
Gerald’s marketing company just expanded its line of services to include social media support He was having lunch with a long-time client to reveal the launch of the new services. Hopefully his client, Stephanie, would sign up for a trial. He had the spec
2024-06-02
Launching a new product is not as simple as you think. Careful planning and timely implementation of strategies are required to ensure the success of a new product launch. Even though you’re eager to release your new product, you must never rush the launch
2024-05-28
Social media can make or break your business — a social media content calendar can help you take full advantage of social media’s power As any small business owner knows, social media is essential to every digital marketing plan. Over 4.6 billion people
2024-05-25
We all know that social media is the biggest form of communication in the world. This is why understanding social platforms and making optimal use of them is an extremely good skill to have. If you’re a beginner and just want some quick tips to help you get
2024-05-24
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team and I are constantly discussing ways in which UGC and influencers can form part of
2024-05-14
Marketing strategies are constantly evolving, and now, digital marketing is the most preferred strategy. But word-of-mouth marketing, which is the oldest marketing strategy, isn’t dead yet. You can integrate it into the digital space to effectively drive
2024-05-11
Healthcare 5 Ways Influencers Can Help Improve Your Business Growth The change in consumer behaviour towards increased use of e-commerce sites and social media over the last few years has cemented the place for influencer marketing as a key strategy for
2024-05-11
