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What heightened social platform scrutiny means for brands in 2021

What heightened social platform scrutiny means for brands in 2021

As social platforms step up their response to cultural issues such as US violence, elections and #blacklivesmatter, we ask: What does it mean for brands undertaking social media marketing in 2021? GroupM is a founding member of the GARM and Mindshare

10 Social Media Tactics Marketers Need to Stop in 2021

10 Social Media Tactics Marketers Need to Stop in 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But

Marketing Ideas To Kickstart Your E-Commerce Startup

Marketing Ideas To Kickstart Your E-Commerce Startup

Law Marketing Ideas To Kickstart Your E-Commerce Startup As the world of e-commerce continues to grow, entrepreneurs are faced with standing out in an excessively competitive crowd. As a result of a saturated market, marketing is crucial for e- commerce

7 ways to use data to create better social media content

7 ways to use data to create better social media content

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports your goals. But what really

How to Create a Strong Social Media Content Strategy

How to Create a Strong Social Media Content Strategy

Law How to Create a Strong Social Media Content Strategy Social media is the most widely-used content distribution channel, with 94% of content marketers using it. It can give content marketers a high return on investment, but many fail to see significant

Social Media Marketing Platform Guide For Businesses

Social Media Marketing Platform Guide For Businesses

Law Social Media Marketing Platform Guide For Businesses While the majority of business leaders and marketers are well versed by now in social media marketing , not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and

How to Maximize Video Content Across the Major Social Networks

How to Maximize Video Content Across the Major Social Networks

If one social media trend could define 2018, it would probably be video. Internet users spend up to one-third of their time online watching videos across different social media channels, including YouTube, Facebook, Instagram, Twitter, and now even LinkedIn.

How To Promote Your Business On Social Media

How To Promote Your Business On Social Media

Law How To Promote Your Business On Social Media If you’re not taking advantage of social media, you’re missing out on one of the simplest and most inexpensive ways to engage customers and promote your business. Social media can help you increase traffic

6 Tips to jumpstart your startup with Social Media Marketing

6 Tips to jumpstart your startup with Social Media Marketing

You have realized that Social media is an ocean of opportunities with both big and small fish swimming around. An easily accessible audience following the flow of trends and marketing gimmicks.  These fish or potential customers are constantly on the