It’s easy to get rid of outdated website content. You can redirect it or delete it. But, if the outdated blog post still brings in website traffic – do you really want to get rid of it? The decision could be costly in terms of leads, sales, and the
2021-07-17
Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. Content production seems quite simple, in principle. You come up with an idea, write about
2021-07-16
Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what
2021-07-11
Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the
2021-07-11
Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a
2021-07-07
One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for developing content, obtaining links, and implementing SEO recommendations. So when you’re managing a
2021-07-05
Today’s Ask an SEO question comes from Cassidy in San Diego, who asks: Great question, Cassidy! And this is more common than you may think. There are two issues here, having to do with single products versus categories of products. Let’s take a look
2021-06-29
For the first two decades of our lives, everyone around us emphasizes learning. We grow and learn on a fixed calendar at that age; people ask us what grade we’re in and where we go to school. But after college, when school can be permanently out for summer,
2021-06-29
More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales. But for many, the disadvantage has
2021-06-28
