Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019,
2021-08-06
It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of
2021-08-05
If you don’t follow SEO trends and tips, and your site lags behind the competition in terms of optimization and keeping up-to-date, you are in trouble. As search engine optimization is all about making you show up in search results, ignoring that or
2021-08-05
Why Are Websites So Vital For Business? When new business owners are looking for advice, they’re often told to build a website. It’s one of the first things they’re told to do, as it’s very important. However, people never end up explaining why a
2021-08-04
Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated
2021-08-04
In the past few years, we’ve noticed that our lives have become a slave to Artificial Intelligence apps. We’ve arrived at a situation when for even ordering a pizza or booking a cab, we prefer Siri to get the work done rather than ourselves. With the
2021-08-04
You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty simple. There’s been quite a bit of debate as to what constitutes effective homepage
2021-07-30
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning
2021-07-30
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new
2021-07-30
