From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this conventional wisdom, but what happens when the path to meet said goal is multifaceted? For example, to become a better athlete, one
2021-12-25
Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a while, but they’ve seen little return on their investment. And so they conclude
2021-12-21
Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a look at what’s changing. First, some background. Ad
2021-12-21
If you publish online, you know that there is a crazy amount of competition on the Web. In fact, millions of blog posts published every day! No matter what niche you are operating in, that abundance of content poses some serious problems: How can you ensure
2021-12-19
Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s
2021-12-16
If you’ve ever worked on a link strategy, you’ve probably sent out link requests. The idea is simple––just ask a site for a backlink. It’s the most direct way to get new links, and when it works, it’s super convenient. But there’s a problem.
2021-12-16
If Google wants to hang onto its status as the world’s dominant source of information, it needs to make sure people keep using Google products when they’re in hands- and screen-free situations. As part of that goal, it needs to gain a greater foothold in
2021-12-09
Over the past year or more, Google has been testing different indexing and presentation models in mobile search results, as part of a transition to Mobile-First Indexing. About a month ago, Google made an announcement that indicated potential delays in
2021-12-08
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an
2021-12-08
