The massive uptick in mobile internet use, which surpassed desktop in 2016 . RIP Right Rail. Getting started is simple. Just make sure you have an AdWords account and a Google Merchant Center account . These will be your home bases. Below are four keys to
2021-12-31
Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer
2021-12-31
The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that hold stubbornly true. Historically, search has been about Google and it has been
2021-12-28
Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad
2021-12-28
Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social
2021-12-27
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising
2021-12-27
We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this
2021-12-25
The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent
2021-12-25
We play in our closed Facebook groups, our message boards, our emails to each other. We laugh at the SEO advice being given by “some idiot” who doesn’t know what he is talking about. From articles that declare SEO is dead to large sites that still use
2021-12-25
