Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top
2021-10-28
Sign up for our daily recaps of the ever-changing search marketing landscape. The great big list of landing page tests to try Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from
2021-10-28
Should Google be more transparent with its updates? Should Google be more transparent with its updates? Twitter 0 It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what
2021-10-27
SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that
2021-10-24
The most effective call-to-action techniques use basic psychology. You can use some of these psychology methods in your calls to action to turn visitors into repeat customers. For example, let’s say you just read about an online tool that can make your
2021-10-24
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of
2021-10-24
The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best
2021-10-20
6 Ways to Understand SEO Impacts Sooner A consistent SEO effort for 18 months should get you to where you need to be. Image credit: Cecilie_Arcurs | Getty Images ---Shares May 1, 2017 SEO is a great marketing tool for an entrepreneur. It is
2021-10-20
Getting traffic to your website is great, but if you’re not converting viewers to customers, what’s the point? Your main focus should be on converting those visitors to subscribers, leads, customers, buyers, etc. I’ve worked with some very large
2021-10-20
