I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series
2021-11-09
One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the stretched-thin
2021-11-09
We all love games, right? Well, it’s time to play the SEO version of a game you’re probably tired of by now (10 concerts I’ve seen, one is a lie). In this game, I’ll list and outline 10 “hidden” ranking facts and the supporting data for them.
2021-11-06
While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. Such a large-scale site audit almost always requires a thorough site crawl (typically several crawls over the
2021-11-04
A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization that shines brightly for a short while… before fading away to nothing. As an e-commerce web shop
2021-11-04
Sign up for our daily recaps of the ever-changing search marketing landscape. 5 steps to success for low-conversion-volume accounts in AdWords You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist
2021-11-01
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your
2021-11-01
41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those can provide some helpful overall insight, but they usually have little relevance
2021-10-31
Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed
2021-10-31
