SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but you know you need it if you want to see your content on Page 1 in a search. And with the rapid change in algorithms and technology, how do you
2024-02-19
Prev Story Google has replaced the Google Webmaster Guidelines with the Google Search Essentials . The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters,"
2024-02-02
A Technical SEO Guide To Redirects Read on for a comprehensive overview of redirects and the proper application for search optimization. SEJ STAFF Director, IT and Infrastructure at Search Engine Journal Bio 21K READS Website redirects tell browsers and
2024-02-01
Recurring events and seasonal stores can provide fantastic opportunities to boost commercial performance and create meaningful engagement with a wider repeat audience. From smaller localized exhibitions and pop-up stores to vast music festivals and
2024-01-31
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. This time the majority of our followers were right. Read
2024-01-27
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining
2024-01-27
Google appears to have stopped showing title tags for mobile search results for the entire website such as in searches for the name of a website which generally show the home page. This feature does not work for subdomains. According to Google’s Search
2024-01-23
Brand recognition does something for a company that marketers aspire to. It automatically links a product, solution or business with consumers’ desires or needs. Thinking of kid-friendly movies and vacations will bring Disney to mind. Or you instantly
2024-01-22
When you go to Wil Reynolds’ site the tagline says, We Don’t Trust Our Gut—and that’s because Seer Interactive is a digital marketing agency powered by big data. After all, you don’t want to hire folks that are guessing when it comes to your bottom
2024-01-22
