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How to define SERP intent and 'source type' for better analysis

How to define SERP intent and 'source type' for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent

Fact Checking: Get Your Facts Right

Fact Checking: Get Your Facts Right

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news

Why is HTTPS Essential for Good SEO?

Why is HTTPS Essential for Good SEO?

In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP and an HTTPS website in your day-to-day browsing, you might not think they are

10 Ways to Establish Yourself as an Industry Thought Leader

10 Ways to Establish Yourself as an Industry Thought Leader

How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may

What is semantic search: A deep dive into entity-based search

What is semantic search: A deep dive into entity-based search

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create

How does SEO testing sit alongside product testing?

How does SEO testing sit alongside product testing?

There’s a very common question that we hear regularly when we’re talking to companies that are considering implementing an SEO testing program for the first time which is: It comes up all the time because we are typically talking to companies that are

The Future Of SEO:  AI, Automation And Content Creation

The Future Of SEO: AI, Automation And Content Creation

Competition continues to tighten in search as brands compete for organic space and results. It’s not surprising that 80% of search-engine optimization (SEO) experts say the changes Google has made in recent years have impacted how they execute strategies

4 SEO Experts Share Key Actions To Raise Client Satisfaction

4 SEO Experts Share Key Actions To Raise Client Satisfaction

This post is sponsored by 4 SEO Experts Share Key Actions To Raise Client Satisfaction Written by SEOmonitor 21 seconds ago As talks of a new recession grow, the marketing industry is bracing for budget cuts and higher churn rates. In these times, SEO tends

Why Is No One Talking About Entity SEO?

Why Is No One Talking About Entity SEO?

I have just got back from BrightonSEO. A brilliant event with brilliant people with just one not-so-brilliant oversight. Of all of the talks I saw over the two days, not one put a name to the mysterious phenomenon which is Entity SEO. Sure, people were