Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I
2022-11-11
Sign up for our daily recaps of the ever-changing search marketing landscape. 5 must-do technical SEO audit items in 2017 As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in
2022-11-08
Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right
2022-11-08
Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your
2022-11-04
In November 2016, Google announced their mobile-first index initiative. We shared a comprehensive FAQ, but since then, Google has been working out issues with launching the new mobile-first index. In fact, we don’t expect to see it until sometime in 2018,
2022-11-04
From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no correct answer, no perfect approach, and the rules of the game are frequently changing. It’s hard to figure it out,
2022-11-01
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook
2022-10-29
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google
2022-10-29
It’s part of the struggle of running a business in the digital age. You come up with the perfect business name. You design business cards, start all of the official paperwork, and tell everyone about it. But when you go online to register the domain
2022-10-29
