We shoot a lot of video for clients, and that video adds a lot of value. But, our greatest value add may well be the work we do to help clients develop video marketing programs in which video is integrated throughout the marketing mix, in accordance with
2018-09-23
Sign up for our daily recaps of the ever-changing search marketing landscape. The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes
2018-09-22
You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this,
2018-09-22
When discussing SEO strategy with the C-Suite, do you ever experience your audience’s eyes glazing over? Sure, you can try to explain website optimization in terms of the top of the funnel, mid-funnel, and bottom of the funnel; every CMO has some
2018-09-22
Local SEO is more important than ever. That’s why you’re always looking for the best techniques to dominate in the local search rankings and maximize your online visibility. To provide insight into what’s working for local SEOs today, I reached out
2018-09-21
Sign up for our daily recaps of the ever-changing search marketing landscape. 2017 SEM growth hacks: Monster growth from brand protection Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her
2018-09-21
I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?” Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re
2018-09-21
How to Improve Your Website Navigation: 7 Essential Best Practices Benj Arriola Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for
2018-09-20
From Prototype to Production: 3 Things You Need To Know Plan not only for launch, but for the life of the product. Image credit: Hero Images | Getty Images ---Shares April 19, 2017 It’s no secret that creating new hardware products is hard.
2018-09-20
