Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. TapClicks buys Raven Tools Apr 26, 2017 by Barry Levine The combined firms say they are now the only reporting platform for multiple
2018-09-28
Sign up for our daily recaps of the ever-changing search marketing landscape. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps,
2018-09-27
Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address
2018-09-27
Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and
2018-09-27
52 Local SEO Strategies for SMBs Bill Hartzer Search engine optimization for local businesses and SMBs is becoming more difficult and competitive. Local SEO best practices are continuously changing to keep up with new features that search engines add to how
2018-09-26
Sign up for our daily recaps of the ever-changing search marketing landscape. Content and links: It really does take a village Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your
2018-09-26
Google recently unveiled mobile page speed industry benchmarks and analyzed customer behavior to figure out how the two lined up. That’s a problem. It means the vast majority of mobile websites are losing money, practically forcing customers to bounce and
2018-09-26
Sign up for our daily recaps of the ever-changing search marketing landscape. We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level
2018-09-26
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: Yet it is common for major brand stores to not
2018-09-25
