Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different. The skills,
2023-05-30
Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect. I’m looking for “That
2023-05-29
Shopify Collection SEO is about optimizing a Shopify collection page to be more relevant for a specific, niche keyword. That specificity will help your page rank higher in Google and attract more visitors. And you do that by writing + adding relevant content
2023-05-20
If it’s “word power” you’re hoping to achieve,100 Ways to Improve Your Writing,by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I
2023-05-19
Bio Follow If there’s one thing I’ve learned during my long career in digital marketing, it’s that productivity and time management do not come naturally to everyone. In fact, I’ve noticed that effective time management actually eludes many people,
2023-05-17
SEO What is a Canonical URL? A Guide for SEO From duplicate content to how Google may choose your canonical pages, address all your burning questions about canonical URLs. Sr. Director of Product Management, SEO & Content Strategy at Kelly Blue Book &
2023-05-14
There’s no way to guarantee SEO results within a definitive timeframe, simply because we can never guarantee what we cannot control, and Google is not under our powers. There can be rough estimates that should be clearly explained to the client as they
2023-05-12
Hackers are conducting a massive black hat search engine optimization (SEO) campaign by compromising almost 15,000 websites to redirect visitors to fake Q&A discussion forums. The attacks were first spotted by Sucuri, who says that each compromised site
2023-05-12
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating
2023-05-11
