Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX. But can you define what customer experience actually is? It’s easy to get lost when
2019-04-19
Serious concerns have arisen in the past week over how social media firms guard the privacy of their users’ personal data, and how the analytics of such data can influence voter preferences and turnout. Those worries follow a whistleblower’s account to
2019-04-18
How to Create a Digital Marketing All-Star Team Eric White March 22, 2018 Internet Marketing Each year, NBA players during All-Star Weekend showcase their skills with specialized events such as the Skills Challenge, 3-Point Shooting Contest, and, of course,
2019-04-17
No matter how big your newsletter base is or how many keywords you include in your emails, the search engine can’t index it. That said, it doesn’t mean SEO has nothing to do with email marketing. Your newsletters do can bring traffic to your website and
2019-04-17
Let's face it: the world of marketing is changing at a breakneck pace. A marketing technique works very well in 2017, but by 2018 an entirely new playbook is in order. One year you're looking to get your brand involved with celeb influencers the next year
2019-04-16
There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are
2019-04-15
The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising, social media and video. Sadly, too many businesses waste time and money because
2019-04-15
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The
2019-04-15
Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge
2019-04-15
