Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites
2019-05-27
When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing
2019-05-27
For some people, lively writing comes as easily as speaking. Most of us, however, have to put a little more effort into giving our content personality. In the writing world, that ever-important quality is called “voice.” Why is it so hard to show your
2019-05-27
I’m often shocked by the websites of some people who approach me to do SEO work. I am forced to question whether they are really ready for SEO, when it’s obvious that their website requires so much more important preliminary work. Let me tell you what
2019-05-26
Why do we buy stuff? The psychology of selling hasn’t changed – it is embedded in human behavior and our habits. We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final
2019-05-26
As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers
2019-05-26
Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up
2019-05-25
For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of
2019-05-25
Most of the big brands out there spend millions of dollars to develop their marketing messages, usually with the help of an agency. Then they use them on every platform: T.V., print, outdoor, and internet. Here are a few you’re probably familiar with: I
2019-05-24
