With digital advertising still the marketing strategy of choice for businesses of all sizes, it’s crucial for business owners to have their fingers on the pulse of this medium’s latest trends. If you’re a business owner who wants to leverage digital
2019-12-24
There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you
2019-12-24
Website clickmaps can offer all kinds of valuable information about your website and the people visiting it. Among other things, a clickmap can tell you: The trick is, in order to use that information to improve your website’s experience and efficacy, you
2019-12-23
The Power of Social Media Hashtags LinkedIn When browsing social media, you see that some posts are overstuffed with hashtags, and some posts do not contain any hashtags at all. And that may make you wonder whether you should use social media hashtags to
2019-12-19
Do you know who Jared and Evan are? If you like to read about various ways to make money, then you probably do. But if you’re part of the general population of social media scrollers who aren’t super excited about how much money people are making from
2019-12-17
“Approximately 65 percent of the population are visual learners.” – Mind Tools, 1998 We are living in the age of visual marketing. People are keener to see and feel than to listen. Marketers are utilizing the power of visual marketing to drive in
2019-12-15
It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all,
2019-12-12
As content marketing continues to dominate discussions and the steady increase in the use of content marketing continues across all disciplines, you may be asking yourself, “Where are we going next?” What I foresee is a confluence between ever-evolving
2019-12-12
A typical eCommerce website takes about 4.5 seconds to load, however, most users want it to load in just two seconds. Google takes into consideration the speed of a website while ranking webpages so it is critical that online store owners reduce the loading
2019-12-12
