Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers
2018-10-14
An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like
2018-10-14
Niche marketing is the concentration of all the marketing efforts on a small but specific and well-defined segment of the population. Niches are usually created based on the needs, wants and requirements of the customers. Often, these are the needs that have
2018-10-14
Want to stay in the know about the startup and business world in Greater Boston? Then you better know these 14 CEOs. But you'll get more than tweets about what's happening at their companies. You're as likely to see tweets that celebrate entrepreneurship as
2018-10-13
Has your website traffic been in decline? Do you want to increase your website quality and subscribers? Great content that both search engines and visitors love is the beginning to attracting signups who can be converted into leads. An attractive
2018-10-13
As a former Customer Support Specialist at SEMrush, one common question I would receive from customers was, “What is API?” Now, trust me; I understand this can be difficult to understand. It took me quite a while to really get what API is and how to use
2018-10-13
![The Best Digital Marketing Blogs From 2017 [So Far!]](https://s3.amazonaws.com/gotchastream/images/1823187650/large-people-using-mobile-phone-to-take-a-photo-of-a-cupcake-before-eat-in-cafe.jpg)
Digital Insight for Business Marketing The Best Digital Marketing Blogs From 2017 [So Far!] Posted by Taha Aziz on Jun 28, 2017 8:12:00 AM Tweet Each month, our team at the Social Fusion group share the best digital marketing blogs from the month. As we
2018-10-13
The EU is Wrong, but Google is Still in Trouble By Will Critchlow . Published June 28, 2017 in the SEO category I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google . I
2018-10-12
When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search
2018-10-12
