Back in 2015, Microsoft hired Purna Virji as Senior PPC Training Manager. Purna has extensive knowledge and respect in the online marketing community. Last year PPC Hero named Purna as number 1 Most Influential PPC Expert. This has helped increase the focus
2018-10-27
Gentle reminder to my fellow marketers – people already hate us. If there’s one core thing I’ve learned as a digital marketer, it’s that marketers ruin everything. Instagram was cool before we flooded your feed with ads. ESPN was cool before we made
2018-10-27
A marketing renaissance is occurring for some old trends that may have once become tiresome but are now starting to appear fresh again. Email, direct mail and videos all fall into the category of areas that slowly grew stale as newer digital trends emerged
2018-10-26
We know you love your job. You login to your computer and read what’s new in the industry, and think of ways to achieve your client’s paid search goals. But, this effort and time you spend is never seen, and without having a good communication line with
2018-10-26
If you want to generate a return on your online marketing effort you can devise all sorts of metrics, but in the end there is really only one way to do it. Your brand needs to become relevant to your customers. The marketing author, speaker and blogger Seth
2018-10-25
Email Is Great But Face-to-Face Meetings Are 34 Times More Successful If your goal is to communicate, talking is a lot better than typing. Image credit: Klaus Vedfelt | Getty Images ---Shares July 14, 2017 We have all of the advances in
2018-10-25
Five important updates to Google semantic search you might have missed Five important updates to Google semantic search you might have missed Twitter 5 What is semantic search ? Broadly speaking, it’s a term that refers to a movement towards more accurate
2018-10-24
Learn from the best at YoastCon! Come and see the following speakers: To top it off, we’ll organize a panel discussion with the best SEO experts in Europe: Marcus Tandler, Joost de Valk, Roy Huiskes and Dave Naylor. Joost is a 36 year old web developer,
2018-10-24
As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns. While I wore many hats during those
2018-10-23
